Lead Product Designer | 2021-Present
Current : Title Management - designing a tool used by in-store and home office associates to track and transfer vehicles titles around the country navigating state laws.
Previous:

• Search Experience: how customers search & its connects to the rest of the car buying journey
  • Continued to enhanced search through progressive updates including subtractive filters, global search & new refinements.
  • Pushed search to new areas including global search (more than just inventory), restrictive search (filters to hide things) personalized search and AI search.
  • Designed & optimized a product that allowed customers to “shop with your financing terms.” Compared to traditional search, using this experience created a 1.5% lift in sales.
  • Operated as lead program designer over SEO & Finance.
  • Worked with our internal design system team to foster and grow a shared component library.
  • Used an internal hack day to kick of launching a redesigned compare experience. Increased cars compared by 81% and car reservation rate of tool users by 15%.
  

• Bad Debt Exploration: an exclusive project team stood up to solve unique registration problems

• Central Business Support: a product team designed to boost our home office associate's tools

• DMCVP Rapid Action Development: a temporary project team flipping a legacy tool to modern in six week's time.
  

• Lead designer for Finance Program (Aug 2021-July 2022) / SEO Program (Sept 2022-Fall 2023)
  
  

Senior Product Designer | 2019-2021Product team Search

• Designer of the search page experience & how it connects to the rest of the car buying journey.

• Partnered with other designers to create a new onboarding tools.

• Conducted an initial audit & competitor analysis of the search page and translated findings into small experiments and feature work.

• Kicked off the creation of the CarMax chat bot team by leading initial experiments, setting up the structure for the principles and defining the bot’s personality & brand.

• Built the foundation of a new vehicle details page to specifically support Google Ad traffic.

• Worked with my core team to form & prioritize OKRs and present recommendations back to stakeholders.

Senior Product Designer | 2017-2019

• Worked on the internal lab team to redesign a stand alone marketplace product that allowed businesses to request single shifts from hourly workers & workers to pick them up.

• Translated discovery & testing findings into prototypes and fully executed interface designs. Visualized user flows through wireframes and journey maps. Conducted research & usability tests.

• Led weekly internal stakeholder sessions to collect feedback and discuss status updates of product improvements.

Product Designer | 2014-2017

• Partnered with researchers, product managers & front end developers as part of multiple core teams including an e-commerce product, scheduling app & employer management tool

• Created guidelines and establish a holistic living style guide that reflected brand standards & promoted best practices

• Supported product marketing efforts

Designer, Salem Church Products | May 2011-August 2014

Served as lead web designer for Salem Church Product Division’s 12 Brands. Responsible for designing & updating websites, creating & coding emails, as well as producing print & web marketing.

Graphic Designer | 2010-2011

Designed & coded websites for clients like the American Society of Microbiology, the US Department of Health and Human Services, Geoffrey Beene Gives Back, and the American Heart Association.

Off the Beaten Press
Owner | 2014-Present
Operate a small design studio specializing in letterpressed paper goods, calligraphy, & illustrated keepsakes.

Visual Art Center
Instructor | 2013-Present
Create and run adult classes & workshops on letterpress printing, calligraphy (brush & dip pen) and visual journaling.